Every industry is different, so the ideal marketing spend depends on various factors, including your marketing objectives, the location you’re targeting, the level of competition, and your growth goals. For new businesses, it’s important to view marketing as an investment, not an expense. The goal is to attract customers who will not only cover the cost of your marketing but also help improve your overall efficiency over time through more data and insights. A general rule of thumb is to allocate around 5-10% of your revenue (or projected revenue) to marketing. This allows you to establish a solid marketing foundation while being flexible enough to scale as you learn more about your target audience and refine your strategies.

Our approach is centered on maximizing profitability by focusing on targeted ads that drive high-value leads and sales. We continuously optimize your campaigns through comprehensive keyword research, enhanced audience segmentation, and precise budget allocation. By carefully monitoring performance and adjusting strategies based on real-time data, we ensure that every dollar spent on ads contributes to a positive return on investment.

Keyword research is crucial for targeting the right audience and ensuring your ads reach potential customers at the right moment. We conduct in-depth keyword research to identify the most profitable search terms that align with your business goals. This helps us craft highly relevant ads that generate high-quality clicks and drive better conversion rates, ultimately improving ROI.

Yes, we enhance the measurement of your paid ad campaigns by importing offline data, such as in-store visits or phone inquiries. By integrating this data with online performance metrics, we can get a complete picture of how your ads are driving profitability and conversions, giving you more accurate insights to optimize your strategies and maximize ROI.

Absolutely! For eCommerce businesses, we tailor ad strategies to boost product visibility, increase sales, and enhance customer acquisition. From dynamic retargeting ads to leveraging product feeds, we focus on driving high-value traffic to your store while optimizing for sales conversion, ensuring that your ads generate maximum profitability.

For businesses focused on lead generation, we create tailored ad campaigns designed to capture high-quality leads at the most profitable cost. Through strategic targeting, compelling ad copy, and optimized landing pages, we focus on driving relevant, actionable leads that convert into long-term customers, ultimately improving your return on investment.

Yes, our CEO is an independent marketing contractor, and we offer the flexibility for other marketing experts to work with you in the same capacity. Whether you need ongoing support for campaign management, keyword optimization, or specialized expertise in lead generation or eCommerce, we can arrange for one of our experts to join your team as an independent contractor. Just let us know your needs, and we’ll create a customized solution to help accelerate your marketing efforts and drive your business forward.